Skin Tone IAT
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Skin Tone IAT
An implicit attitute test measuring unconscious prejudice based on skin tone (Greenwald et al, 1998).
Duration: 5.5 minutes
References
Search Google Scholar for peer-reviewed, published research using the Inquisit Skin Tone IAT.
Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.
Nosek, B. A., Smyth, F. L., Hansen, J. J., Devos, T., Lindner, N. M., Ratliff (Ranganath), K. A., Smith, C. T., Olson, K. R., Chugh, D., Greenwald, A. G., & Banaji, M. R. (2007). Pervasiveness and correlates of implicit attitudes and stereotypes. European Review of Social Psychology,18, 36-88