Brand Association Reaction Time Task
FREE for use with an Inquisit Lab or Inquisit Web license.Available Test Forms
Brand Association Reaction Time Task
Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).
Duration: 5.5 minutes
References
Search Google Scholar for peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task.
Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.