Framing Effect
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Framing Effect
This script shows Tversky & Kahneman's framing effect, in which the effective values of equal propositions change depending on whether they are framed as a loss or a gain.
Duration: 3 minutes
References
Search Google Scholar for peer-reviewed, published research using the Inquisit Framing Effect.
Tversky, A. & Kahneman, D. (1981). "The framing of decisions and the psychology of choice". Science 211 (4481): 453-458.